How Surveys Can Help You Create Effective Content Marketing

Surveys have many potential uses and are easier to implement. But, it’s important to use them wisely so you don’t waste your time and resources or frustrate your customers with unnecessary questions. To create effective content marketing, I find surveys are most useful for evaluating and refining content in your core marketing funnel or buying process, such as:

  • Blogs or digital magazines
  • Product or service content, such as white papers, descriptions, comparisons, and demonstrations
  • Email newsletters or drip email campaigns

When and Where to use Surveys

You have more specific goals for reach, reputation, and results that can drive the specific questions you ask in a survey. But, now that you have a sense of when and where surveys will work best for content marketing.

So, you want to get useful, actionable feedback about your content, use your survey savvy to find out what people think. The results will complement your data about what people do so you can refine your content marketing strategy.

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