Organic Search Engine Optimization (SEO) involves optimizing your website and content to improve your rankings in search engine results pages (SERPs) without paying for placement. Here are some benefits of organic SEO over paid marketing: Long-term benefits: Organic SEO provides long-term benefits, as your website can maintain its rankings for months or even years with […]
Here are some effective tips for reaping the best results out of Google Ads: Define your target audience: Understand your target audience’s demographics, interests, and behaviours to create targeted ad campaigns that resonate with them. Set clear campaign goals: Identify your goals, such as increasing website traffic, generating leads, or driving sales, and create campaigns […]
Establish a designated workspace: Set up a dedicated workspace that is free from distractions and has all the necessary equipment and resources you need to do your job efficiently. Stick to a schedule: Create a daily routine and try to stick to it as much as possible. This will help you stay focused and motivated […]
It is proven with many companies in many instances that engaging content impacts audience decision-making more than any other technique. Consistency in delivering brand story and value proposition is one of the key element for the growth and success of any business. Big companies already know this technique and they never lose the opportunity in […]
Every business wants to hire the best people, during the recruitment process the cost of making a bad decision will make any business lose 50% of the employee’s salary. Apart from money, there are many other things the company will also lose like opportunities, time, team morale, and so on. It is very crucial to […]
DO you know that defining content strategy is very important for a successful marketing and for enabling brand reach, research says that brands with best content strategies attract more visitors and execute more sales and generate more ROI when compared to brands who don’t emphasize on creating content strategies and developing google friendly content. A […]
Market trends are changing, people perception is changing and in this digital era, everything is available to consumers from the comfort of their palm, Yes, you are right, it’s mobile device. Ever since pandemic many organisations are racing hard to secure their very own spot on digital medium. Despite all these, you should remember that […]
Website is a powerful medium through which we can represent a brand or a portfolio and is a centralized digital source for people across the globe to know about your brand or yourself. That means more time to be spent while building the website balancing all nine elements: Technology that Stands Test of Time Technology […]
Influencer marketing as per the study conducted by Nielsen Catalina Solutions is providing a return on investment that is eleven times higher than traditional digital marketing forms. As per the available statistics, non-celebrity bloggers inspire to undertake purchases more than celebrities with 30% of consumers more likely to buy from them. About 95% of consumers trust recommendations from […]
The origin of Email as we know it today has over four decades of history ever since, the first email that was sent in 1971. The email marketing campaign started way back in 1978 when Gary Thuerk – Marketing Manager for Digital Equipment Corporation completed the email marketing campaign enriching the company by $13 million in sales. […]
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