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How Topic Clusters Can Boost Your Content Marketing Strategy

Topic clusters can helps you organize and link together related pieces of content to each other. Doing clusters can helps your readers to find more content and they spent more time on your site or blog. This can help boost your rankings in search results.

  • You can reach more relevant audiences across the web.
  • Recover your online reputation
  • Online reputation monitoring
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Components of a topic cluster model

  • Pillar page: The pillar page is an article between 3,000 and 5,000 words long. While it covers all aspects of a specific topic, it still leaves room for the different cluster content to answer.
  • Cluster content: The second component of the topic cluster model is the different cluster content connecting to the pillar page. Unlike the pillar page, which centers around a specific topic, each of these content focus on a targeted keyword related to the topic you want to rank. They also contain a text link that brings your reader back to the pillar page (hence the name).
  • Hyperlinks : Of the three, this component is perhaps the most important. That’s because this is what binds the pillar page and the cluster content to each other. At the same time, it connects the different cluster content to each other.
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Steps for Using Topic Clusters

  • Decide the topic that you want to rank: The first foremost thing we need to do is choose the topic that you want rank .The topic should be specific and you can convey different aspects of one pillar page.
  • Determine your Content Clusters: Once you finalize your topic , now you have to focus on your clusters. Most of content marketing companies using 5-10 cluster for pillar page.
  • review your existing Content: in this step you need to do content audit for existing content and you can update and link to your pillar page. In this way you can fill the gaps between new content and existing content as well.
  • Link Content together: After completing the topic clusters , you make sure taht you link them not only for you Pillar page but also for your cluster as well. When you are linking content, link them in two-way. that means your pillar page should also have links going to each of your content clusters

With these steps we can do your topic clusters in our content marketing strategy.