Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Work with marketing team, supporting teams (such as Developers), and vendors to launch campaigns on time and on budget.
Online Reputation Management experience is preferred.
- Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our client’s social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests